Corporate culture change – Meaningfulness in the Workplace

Companies and workplaces have a fresh, new role in developing societal values. They should inspire their employees to set a new purpose for the company, provide scope for a dialogue on these values, and suggest policy that sets what is right and what is wrong.

Employees in the 21st century are forming their own corporate culture. To them, standards are much more important than laws or regulations. In their minds, workplaces should provide an environment where they can be themselves. They think that the culture should allow a combination of delivering results and remaining human in the process.

In fact, in companies where this is not the case, employee commitment and productivity both drop off spectacularly when compared with businesses where the environment is as stated. This is simply wasteful. Loyalty and commitment in both directions are essential for commercial success in 2017.

Working as a consultant I experience a lot of different companies and strategies exposed to the fact that more and more markets emerge in the 21st-century world of globalization, innovation is necessary to differentiate companies and their employees from others. Also, companies are becoming more and more digital than ever before because they are moving to computerized operations. Such digitization allows for higher and higher productivity, but the downside can be increased stress that might even lead to burnout.

Human beings need personal interaction; when their screen time increases, their relationships weaken. Face-to-face networking in conjunction with screen time provides balance that bolsters relationships and reinvigorates our collective sense of purpose.

We are, after all, citizens of the same planet. It does no good to say, ”I hate to lose!” when everyone wins while applying this relationship-building strategy. The bottom line of the present quarter is no longer important when the long-term survival of society is at risk. Selfishness breeds discontent among a business’s workforce. Who wants to worry all the time about metaphorical knives in the back?

Such a world is leaner, smarter, and fairer than a world where exploiting others is the norm. Colleagues, customers, and society as a whole will do better when everyone works for the collective betterment of all.

In Europe, a study showed that people worked because they felt like an integral part of a global team. Their salary was of secondary consideration. In the 20th century, competition and a desire to control the market dominated the business culture. Rather than seeking solutions to problems, the chief goal was to outdo each other in a mad quest to amass as much wealth as possible for no good reason other than to have it. The joy of solving tasks together was either forgotten entirely or, at the very least, looked down upon as childish.

The Innovation Society thinks the best path includes management and employees working hand in hand. Each person in the company has input to the process, with the boss making the final decision. This smarter, more flexible corporate culture, where everyone knows the goals and long-term plans for the company, allows for new developments in leadership, process management, and communication. These goals should include such things as:

  • Creating a better tomorrow by doing what’s right for society even if it’s not fun or ultimately profitable
  • Highlighting the value of differing opinions to build respect
  • Thinking more about ”us” than about ”me”

This intelligent culture is the foundation of a civilized society. It will produce results and innovation through dedication, motivation, and happiness. Other businesses, still mired in the dog-eat-dog milieu, will also see the beneficial effects of it and make progressive choices to further the process. There is, however, little time to lose before the ”me first” believers ruin everything with their disdain of everything other than profit. /Andrea Jovell (This article was originally written for the group Culture Change Network.)

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