Framtoning – ny bok för chefer som vill förtjäna ett gott rykte


PRESSMEDDELANDE

Kan en riksdagsledamot skippa frisören? Kan en chef på Sveriges Television gilla miljöpartiet på Facebook? Kan en börs-vd uppnå balans i livet? Som chef är din framtoning avgörande i öppenhetens tid där allt du gör och säger kan fångas upp i sociala medier och mobilkameror som dokumenterar och publicerar på studs.

I boken Framtoning. Så blir du bättre på att kommunicera medverkar framgångsrika chefer och politiker. De medverkande bjuder på handfasta tips om ledarskap och berättar om sin framtoning och hur de tror att andra uppfattar dem. Boken ger råd om kroppsspråk och pondus, värderingar, nätverk, sociala medier och hur man håller formen, kort sagt hur man skapar ett gott rykte. (Av Andrea Jovell Swensson, Informationsförlaget, januari 2012.)

– Med boken Framtoning vill jag inspirera chefer att ta bladet från munnen och leva som de lär, säger Andrea Jovell Swensson. Företag och politik behöver ledare som vågar kliva fram och ta ansvar. Att ta ansvar innefattar också att utveckla sin egen framtoning: att man bryr sig om hur andra uppfattar det man gör och säger. Att det man menar faktiskt når fram.

I boken medverkar

Ola Rollén, vd Hexagon (publ); Eva Hamilton, vd SVT; Peje Emilsson, ordförande Kreab Gavin Anderson och Kunskapsskolan; Karin Weijber Mattsson, ordförande Riksidrottsförbundet; Sofie Gunolf, vd Indiska samt Per Åsling, (c) riksdagsledamot.

”Du tar upp viktiga frågor på ett enkelt och lättillgängligt sätt. Boken behövs! Jag ska rekommendera den till de ledare jag känner.”

Tor Eneroth, kulturchef, Volvo IT

”Boken är ett måste för alla vd:ar i börsnoterade bolag, politiker och andra högt uppsatta tjänstemän. Väldigt matnyttig.”

Hans Hemmingsson, vd Bracke Forest

För mer information kontakta

Anne Laurella, redaktör Informationsförlaget, 0708 80 71 76, anne@laurellaediting.se

Andrea Jovell Swensson, Vidunderlig AB, 0703 97 00 63, e-post andrea@vidunderlig.se

Bifogas: foto av boken samt foto av författaren.


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