Varumärkesarbete i skolan

Idag arbetar vi med personal och ledning på Smedingeskolan i Fjärås. Dagen är en del av Varumärkesresan som vi genomför med skolan. Vårt arbete började i augusti och nu är det fjärde gången som vi besöker skolan. Däremellan har vi haft arbetsmöten med ledningen, diskuterat och analyserat position, vision, värdeord och mycket mer. Att få arbeta med en högstadieskola vars ledning och personal inser vikten av att bygga ett starkt varumärke i skolans värld är spännande och innebär en del utmaningar. Underlättar gör engagemanget från alla som vill skapa en skola som tänker nytt och ger sina nuvarande och blivande elever en trygghet och möjlighet till ständig utveckling. Gymnasieskolor har sedan flera år arbetat med att medvetet bygga starka varumärken, frågan är hur långt dröjer det innan det är lika vanligt även i grundskolan? För visst finns det få saker som är så viktiga som våra barns utbildning? /Alexandra

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